Privacy Policy

Section 01

Who We Are

This Privacy Policy applies to Profit Driven Edge, LLC, doing business as Cheryl Woyak and CherylWoyak.com ("Company," "we," "us," or "our"). We are an online education company based in Wisconsin, offering QuickBooks and business systems courses for service-based business owners.

This policy explains how we collect, use, disclose, and protect personal information when you visit our website, opt in to receive resources, purchase a course, or interact with us in any way.

Section 02

Information We Collect

We collect the following categories of personal information:

Section 03

How We Collect Information

We collect information in the following ways:

• Directly from you — when you opt in to receive a free resource, register for a course, make a purchase, complete a form, book a call, or email us
• Automatically — through cookies, analytics tools, and our website platform when you browse our site or access course content
• From third-party partners — such as payment confirmation data from our payment processor, or email delivery data from our CRM platform

Section 04

How We Use Your Information

We use the information we collect to:

• Deliver the courses, materials, and resources you purchased or requested
• Process payments and maintain billing records
• Send course-related updates, login details, and support responses
• Send marketing and promotional emails about new courses, resources, or offers (you may opt out at any time)
• Respond to your questions and provide customer support
• Analyze how our site and courses are used so we can improve them
• Comply with legal obligations and resolve disputes
• Prevent fraud and protect the security of our platform

We do not use your personal information to make automated decisions that produce significant legal or similarly significant effects about you.

Section 05

Legal Basis for Processing

Where applicable (including for users in the European Economic Area or United Kingdom), we rely on the following legal bases:

• Performance of a contract — to deliver the course or resource you purchased or requested
• Legitimate interests — for analytics, platform security, fraud prevention, and improving our services, where these don't override your rights
• Consent — for marketing emails; you can withdraw consent at any time by unsubscribing
• Legal obligation — to comply with applicable law, such as maintaining transaction records

Section 06

How We Share Your Information

We do not sell, rent, or trade your personal information. We share data only as needed to operate our business:

• Payment Processors — We use third-party payment processors (such as Stripe) to handle billing. They receive the information needed to process your transaction and are bound by their own privacy policies.
• CRM & Email Platform — We use GoHighLevel to manage email communications, funnels, and course delivery. Your name and email are stored in this platform to send you course materials and updates.
• Course Platform — Your account information and course access are managed through our course portal to deliver purchased content.
• Analytics Providers — We may use analytics tools (such as Google Analytics) to understand how our site is used. This data is aggregated and does not personally identify you.
• Legal Requirements — We may disclose your information if required by law, court order, or to protect the rights and safety of the Company or others.

Section 07

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law:

• Transaction and billing records — retained for at least 7 years to meet IRS and accounting requirements
• Course access records — retained while your account is active and for a reasonable period after inactivity
• Marketing email lists — retained until you unsubscribe; inactive contacts may be periodically removed
• Support correspondence — retained for up to 3 years after resolution
• Technical logs — typically retained for 90 days

When data is no longer needed, we take reasonable steps to delete or anonymize it.

Section 08

Your Rights & Choices

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete information
• Deletion — request that we delete your personal data (subject to legal retention requirements)
• Opt-out of marketing — unsubscribe from marketing emails at any time using the link in any email, or by contacting us directly
• Data portability — request your data in a portable format where technically feasible
• Withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before fulfilling your request.

Section 09

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights regarding your personal information:

• Right to Know — the categories and specific pieces of personal information we have collected about you, and how it is used and shared
• Right to Delete — request deletion of personal information we have collected, subject to certain exceptions
• Right to Opt-Out of Sale — we do not sell personal information, so this right is already fulfilled
• Right to Non-Discrimination — we will not discriminate against you for exercising your privacy rights

To submit a CCPA request, contact us at [email protected] with "CCPA Request" in the subject line. We will respond within 45 days.

Section 10

Cookies & Tracking Technologies

Our website and course platform use cookies and similar technologies to operate core features, remember your preferences, and understand how visitors use our site.

• Essential cookies — required for the site to function (login sessions, shopping cart, security). Cannot be disabled without breaking core features.
• Analytics cookies — used to understand site traffic and user behavior (e.g., Google Analytics). Data is aggregated and not personally identifying in its reported form.
• Marketing/tracking pixels — may be used to track conversions from ads or email campaigns.

Most browsers allow you to control cookies through settings. You may also opt out of Google Analytics data collection at tools.google.com/dlpage/gaoptout. Note that disabling certain cookies may affect site functionality.

Section 11

Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, or destruction. These measures include secure HTTPS connections, access controls, and trusted third-party processors with their own security practices.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to take steps to protect your own login credentials and personal information.

Section 12

Children's Privacy

Our courses and services are designed for adults, specifically business owners and entrepreneurs. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected] and we will take prompt steps to delete that information.

Section 13

Third-Party Links

Our website and courses may contain links to third-party websites or platforms (such as QuickBooks Online, booking tools, or payment processors). These third parties have their own privacy policies and practices, which we do not control. We are not responsible for the privacy practices of any third-party site. We encourage you to review the privacy policy of any site you visit.

Section 14

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, platform, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email.

Your continued use of our website or courses after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

Section 15

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal data, please reach out: